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Intuition – The key to sustainable, successful decision-making for successful people

  • Martin Zoller
  • Sep 15
  • 5 min read
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In today's fast-paced and complex world, where companies and political parties are often under pressure to find innovative solutions while minimizing risks, the concept of strategic intuition is becoming increasingly important. While traditional approaches to decision-making are often heavily based on analytical data, strategic intuition opens up new perspectives and possibilities that go beyond mere numbers. In this article, I would like to shed light on what strategic intuition is, how it works, and how it can be applied in practice to ensure sustainable success.

 

Before we delve into strategic intuition, it is important to understand the basics of intuition. Intuition is often described as a “gut feeling,” a sixth sense, or a deep, inner knowledge that often guides us in crucial moments. Scientific research has shown that intuition is not just an esoteric concept, but rather a perception that is unfortunately too often suppressed in many people and is often based on unconscious processes.

 

Intuition arises when our perception draws on information from our higher self to make decisions that are often unconventional or cannot be explained rationally. This means that intuitive decisions are often made in a fraction of a second, based on mostly inexplicable knowledge or hunches. While analytical thinking is often associated with rational, conscious analysis, intuition operates in the background without us being aware of it.

 

Strategic intuition goes beyond the basic definition of intuition by focusing specifically on its application in business/economic and political contexts. It combines intuitive insights with strategic thinking to optimize decision-making processes and promote the long-term success of companies and parties.

 

Unlike purely data-driven decisions, strategic intuition also takes into account insights/visions from the subconscious, intuitive emotions, and gut feelings. It can often be described as an interplay between the head and the soul—a synthesis of analytical thinking and intuitive knowledge.

 

Strategic intuition can be broken down into several steps that help companies integrate this concept into their decision-making process:

 

1.    Raise awareness

The first step in developing strategic intuition is to raise awareness of your own intuition. This requires self-reflection and a willingness to listen to your own intuitive feelings and insights. Leaders should invest time in better understanding their own intuitive decision-making processes and recognizing when these have been successful in the past.

 

2.    Meditate

An important foundation for intuition is meditation and listening to your inner voice. This teaches practitioners to experience and interpret their intuitive voice.

 

3.    Promote intuitive insights

To promote strategic intuition, companies and institutions should create a corporate culture that supports creative and rational thought processes and the open exchange of intuitive insights.

 

4.    Combine data and intuition

Strategic intuition does not mean that data and analytical methods are no longer relevant. Rather, it is about combining both approaches. Analyze the available data, but be open to intuitive insights that go beyond the numbers. This makes it possible to recognize opportunities before they become obvious and to identify potential risks at an early stage.

 

5.    Making decisions and reflecting

Finally, the process concludes with making decisions based on both analytical and intuitive insights. After making a decision, leaders should set aside time for reflection. What worked well? Were there any intuitive warning signs that were ignored? This reflection intensifies the learning process and further develops strategic intuition.

 

 

Inner images and intuitions play a central role in strategic intuition. They are not just side effects of decisions, but can also provide valuable clues as to which decisions are the right ones. Intuitive intelligence is therefore an important skill for leaders who want to use strategic intuition effectively.

One example of this is companies that pay attention to and listen to the feedback of intuitive advisors when making decisions.

 

To illustrate how strategic intuition works in practice, I would like to present some case studies and examples of successful companies.

 

Apple: Innovation through intuition

Apple is a prime example of a company that successfully uses strategic intuition. Steve Jobs, the co-founder of Apple, often had an intuitive sense of what consumers wanted—even if they didn't know it yet. Products such as the iPhone and iPad were born not only from market research, but also from Jobs' intuitive understanding of design, user experience, and technological trends.

 

Adaptability through intuition

Netflix is another example of strategic intuition. The company started out as a DVD rental service and had to adapt rapidly to changes in viewer behavior. The decision to invest in streaming services and produce its own content was based on a combination of data-driven analysis and intuitive insights into where the media landscape was headed.

 

Intuition and politics

In my more than two decades as an intuitive consultant, I have achieved numerous publicly recognized successes, particularly in Bolivia. In 1999, I intuitively found a missing airplane and predicted the coup against Goni on Bolivian television, and I published various predictions about Evo Morales. I also predicted and published many events worldwide during the Arab Spring, the war in Ukraine, the war in the Middle East that has been ongoing since October 24, Donald Trump's two election victories, and much more.

 

Despite its potential advantages, strategic intuition also presents challenges. One of the biggest is distinguishing between genuine intuitive knowledge and mere prejudice or emotion. To avoid this, leaders should always seek feedback from external intuitive professionals in addition to their own intuition.

 

Another point is that strategic intuition requires time and patience. In a fast-paced business world, this can be challenging, as many leaders are under pressure to deliver immediate results.

 

In a world characterized by great uncertainty and complexity, the ability to use strategic intuition is becoming a crucial skill for managers. It is not only important that they make data-based decisions, but also that they learn to trust their intuition and incorporate it into their decision-making processes.

 

Strategic intuition is much more than a “gut feeling”—it is a systematic approach to decision-making that enables companies and political parties to navigate successfully in a dynamic market and social environment. By developing this skill and integrating it into our leadership style, we can not only make better decisions, but also lay the foundation for long-term and sustainable success.

 

To fully leverage strategic intuition, it is important to create an open and supportive corporate culture that encourages creative and intuitive thinking and intuitive intelligence. This will enable leaders to harness the full potential of their intuitive abilities while maximizing the success of the company.

 

Developing strategic intuition is an ongoing journey. It requires awareness, reflection, commitment, and a willingness to go beyond traditional ways of thinking. By cultivating these skills, we can not only grow as individuals, but also help future-proof our organizations and successfully navigate the challenges of tomorrow.

In the world of strategic intuition, success is not only a matter of making the right decisions, but also of having the right mindset and the ability to use one's intuition as a valuable tool.

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